Pop Mart Trends in Vietnam: Resale Prices, Store Locations & Queue Culture 🇻🇳🧩

🏪 Store Expansion: How Many & Where?

• As of mid‑2025, Pop Mart operates approximately 530 flagship stores globally, including historic locations like Ba Na Hills in Da Nang, Vietnam—a store designed like a medieval castle that you reach by cable car 
• Pop Mart launched its first two stores in Vietnam in May 2024:
  • Crescent Mall (District 7, Ho Chi Minh City)
  • Sun World Ba Na Hills (Da Nang) 
• Vietnam is part of a Southeast Asia-focused expansion strategy; analysts estimate the region generated roughly RMB 2.4 billion (≈ US$336 million) in revenue in 2024, accounting for almost half of Pop Mart’s overseas sale

 

💰 Resale Prices & Market Buzz

• The Labubu series (‘The Monsters: Big into Energy’) sold out globally soon after launch and became the #1 collectibles release on StockX, with an average resale price around US $208, which is about 24% above retail ($168 assumed) 
• In China retail, Pop Mart sells Labubu blind boxes for 59–69 RMB (≈ US $8–10). In the U.S., prices were raised to US $28 for the new Labubu 3.0 (up from $22) to offset tariff pressures 
• In Vietnam, availability fluctuates by store. Observers note that Ho Chi Minh City’s Crescent Mall store frequently restocks popular series, and some collectors have camped out overnight to secure limited releases 

 

⏳ Queue Culture & Fan Behavior

• Vietnam’s Pop Mart stores see long waiting lines for big launches, especially on weekends or during major drops (e.g. Labubu special series). Fans often queue for hours to grab blind boxes before they sell out 
• This queue culture mirrors trends seen in other regional markets—fans treating opening events like pop‑culture meetups, bonding over unboxing, trading, and live‑streaming their haul.

🧠 Why Vietnam? What's Driving This Trend?

1. Strategic expansion in Southeast Asia: Vietnam contributes nearly RMB 2.4 billion to Pop Mart’s Southeast Asia revenue (47% of overseas total), with consumer spending rising fast
2. Production shift to Vietnam: To manage rising U.S.-China tariffs, Pop Mart has shifted some Labubu production to Vietnam, helping stabilize stock and pricing for the SEA market
3. Viral social media and collector culture: Labubu and Crybaby also trend on TikTok, Instagram (#Labubu has over 1.2M posts), boosting demand and forming collector communities